Digital Marketing Coordinator

US-CT-West Hartford
# Positions
1
Category
Marketing

Position Description/Company Info

Legrand has an opportunity for a Digital Marketing Coordinator to join our Digital Marketing Operations team in West Hartford, CT. The successful candidate will be responsible for the day-to-day execution of web, email and marketing automation activities across multiple Legrand business units. The candidate will need to keep up with the current evolution of online marketing technology, have strong analytical skills, and have a drive for improvement to the business. This individual will function in a complex, matrixed organization and will work with multiple managers. This person will also be willing to relocate for advancement opportunities.

 

About Legrand

Legrand is a $5.8 billion global company with 30,000 employees world-wide and products sold in 180 countries. As the leading provider of products and systems for electrical installations and information networks wherever people live and work, Legrand delivers an unequaled depth and breadth of innovative solutions for use in residential, commercial, and industrial buildings. 

 

Employing more than 2,700 employees across the United States and Canada, Legrand in North America has a work environment that promotes personal advancement, pride and achievement. Our success is also based on our recognition that diversity – in people, products, innovation and technology – is an important strength. When you join our team, we provide you with the tools, knowledge and skills necessary to become the very best at your job, and to continue to advance your career.  EEO Minority/Female/Veteran/Disabled

 

Visit us at:

http://www.legrand.us

http://www.youtube.com/legrandna

http://www.linkedin.com/company/44580

http://twitter.com/legrandNA

 

EIC

 

lnarsr

Qualifications

 

Education:

  • Bachelor’s degree in Marketing, Business, Communications or Technology required.

Experience:

  • 0-3 years in marketing, technology, or a related function.

Required Skills:

  • Hands-on experience with key digital media disciplines/tools, such as: brand website management, social media marketing/community management, search engine optimization (SEO), user-generated content, and email marketing
  • Working knowledge of website analytics and website conversion metrics (CPM, CTR, CPC, CPL)
  • Strong analytical skills to effectively assess and communicate metrics and impact of digital initiatives
  • Passion for digital media and devices, considers him/herself an 'early adopter' of digital trends
  • Willing to relocate for career growth opportunities – Must be mobile
  • Excellent communication and presentation skills
  • Strong time and project management skills with the ability to juggle multiple priorities
  • A self-starter, with the ability to thrive within a fast-paced, dynamic environment
  • Highly organized, with a keen attention to detail
  • Ability to work effectively across functional groups
  • Proficiency in MS Office programs (Outlook, Word, Excel, PowerPoint)

Preferred Skills:

  • Experience with HTML/CSS, web programming, content management systems (CMS) such as WordPress, Wix, Drupal, Sitecore, etc.
  • Working knowledge of Photoshop, Dreamweaver, display advertising, search engine marketing (SEM), Google Analytics, Salesforce.com and/or Pardot
  • Experience with digital writing such as email copy, subject lines or web content

Position Attributes

Main Activities:

  • Support the various marketing and product teams across Legrand North America’s business units, prioritizing and managing the digital needs of multiple projects and campaigns.
  • Manage the day-to-day responsibilities of maintaining and updating multiple Legrand web properties and channels, ensuring a best-in-class experience for site users.
  • Collaborate with marketing teams and creative agencies to develop and execute digital product launches and email and web marketing campaigns in accordance with brand standards.
  • Manage reporting tools and oversee data analysis and conclusion/insight development.
  • Implement and optimize personalized, targeted marketing campaigns through our digital web, email and automation platforms.
  • Measure and optimize campaign performance to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.
  • Communicate technical messages to a non-technical audience.
  • Travel less than 10%.

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PHYSICAL AND MENTAL DEMANDS : The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Mental Demands

While performing the duties of this job, employees are regularly required to:

  • Use written and oral communication skills
  • Read and interpret data, information and documents
  • Analyze and solve non-routine and complex office administrative problems
  • Use math and mathematical reasoning
  • Observe and interpret situations
  • Learn and apply new information or skills
  • Perform highly detailed work on multiple, concurrent tasks
  • Work under intensive deadlines with frequent interruptions
  • Interact with managers, staff, customers, the public and others encountered in the course of work

 

Physical Demands

While performing the duties of this job, employees are regularly required to:

  • Sit, walk and stand
  • Talk or hear, both in person and by telephone
  • Use hands repetitively operate standard office equipment
  • Reach with hands and arms; and lift up to 25 pounds
  • Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus 

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