Product Marketing Specialist

US-CT-West Hartford
# Positions
Experience (Years)

Position Description/Company Info

Legrand has an exciting opportunity for a Product Marketing Specialist to join the Legrand/Wiremold Team in West Hartford, CT. The Product Marketing Specialist is a developmental position targeting a near-term transition and promotion into a product manager role. Commercial and Residential products and markets will be the focus of this opportunity. This person will work closely with Product Line Management on key projects and product lines to be able to gain a strong understanding of market needs for Legrand/Wiremold products.


About Legrand

Legrand is a $5.8 billion global company with 30,000 employees world-wide and products sold in 180 countries.  As the leading provider of products and systems for electrical installations and information networks wherever people live and work, Legrand delivers an unequaled depth and breadth of innovative solutions for use in residential, commercial, and industrial buildings. 


Employing more than 3,200 employees across the United States and Canada, Legrand in North America has a work environment that promotes personal advancement, pride and achievement. Our success is also based on our recognition that diversity – in people, products, innovation and technology – is an important strength. When you join our team, we provide you with the tools, knowledge and skills necessary to become the very best at your job, and to continue to advance your career.  


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Equal Opportunity Employer






  • Bachelor’s degree in Marketing, Business or a related technical field of study. 


  • Relevant experience in a sales or marketing related position is preferred, but not required.  Specific electrical product or electrical industry knowledge is an additional plus.  A desire to advance to Product Line management is a position requirement. 


  • Requires good organizational, analytical and time management skills, ability to pay close attention to detail and being able to effectively handle multiple priorities.
  • A high degree of energy and self-motivation to deliver a high level of productivity is important.  Some degree of travel is required in this position.
  • Ability and desire to learn about device product, product technology, planning and applications, as well as price/margin optimization are all requirements of this opportunity.  
  • Must become highly collaborative and be able to work with numerous functions within the company.  Legrand promotes an environment that is encourages cohesiveness and fosters trust and open communication with team, peers and all other internal business partners.
  • Must have good verbal and written communications skills, and become able to communicate effectively across all levels of the organization.  Must be an effective listener, able to maintain focus, extract necessary information, as well as validate and communicate understanding of the information. 
  • Must possess or be able to develop strong project management skills, including abilities to develop and manage to a project plan, establish priorities, work to deadlines and control a number of projects at various stages of work.
  • Strong computer skills, proficient with word processing, spreadsheet and presentation software, e-mail and meeting management software.  Ability to use internet and web based research resources efficiently and effectively.
  • Desire to understand customer’s needs and identify new ways to serve/satisfy customer.

Position Attributes

Main Activities: 

  • Organization:  Individual Contributor competency model.
  • Main Interface:  Internal – marketing teams within entity and across other brands, customer support and pricing, marketing communications, engineering, finance, operations and field sales force.  External – key ED and retail channel partners, outside advertising and marketing agencies, coordinators of national trade organizations, contacts at engineering firms and current/prospective suppliers.  
  • Budget:  Provides input to marketing budget for commercial and residential product lines.  Develops and contributes with annual Business Review – input with respect to marketing strategy, prospective market potential and key initiatives to be included in presentations made by PLM to executive team.  Manages to budget (sales, margin, pricing) during the fiscal year.
  • Main Job Duties:
  1. Product Specialist will play an important role in new product development and maintenance, product line administration, field sales and distribution channel support, forecasting, production planning, development of marketing communications collateral, promotion, packaging and pricing.
  2. Will report to and work closely with Product Line Manager on key projects and product lines, as well as to gain a strong understanding of market needs for Legrand/Wiremold products.
  3. Supports product development initiatives through field visits, meetings with customers (distributors, specifiers, end-users, initiate research with engineering & operations, etc ...) to maintain a constant flow of new products and product enhancements.
  4. Provides sales support and training for EWS field sales and customer support.  Responds to sales questions, prepare major launches and sales events (Nat Sales Conf, Road Shows, Business Review...), supports pricing strategy, travels with sales team, initiates and responds to training requests.
  5. Participates in catalog development, development of sell sheets, product bulletins and promotional campaigns with the sales and marcomm teams in support of product launches.
  6. Will attend monthly SO&P meetings, monitor and act on issues surrounding inventory levels, production capacity, service rates and aspects of production costs to meet or beat corporate targets for designated product lines.
  7. Will manage secondary product lines within first six months of assuming role – key activities include pruning of redundant and obsolete products, initiation of activities to enhance profitability, research for line extension opportunities and efforts to promote products often viewed as merely accessories or secondary in importance.   
  8. Complete critical product marketing tasks to help achieve sales and profit plans and reach targets set by major Legrand/Wiremold marketing initiatives.  Will support Product Line Manager with activities related to developing long term vision for designated product line, ensuring sustainable $ growth, market share and profitability, keeping abreast of the commercial and industrial markets, attending of trade events, competitive benchmarking, initiation and conducting of research into long-term trends and customer needs.
  9. Monitor & review product line performance & trends to evaluate budget throughout fiscal year.
  10. Performs other similar and related duties as required.


PHYSICAL AND MENTAL DEMANDS : The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Mental Demands

While performing the duties of this job, employees are regularly required to:

  • Use written and oral communication skills
  • Read and interpret data, information and documents
  • Analyze and solve non-routine and complex office administrative problems
  • Use math and mathematical reasoning
  • Observe and interpret situations
  • Learn and apply new information or skills
  • Perform highly detailed work on multiple, concurrent tasks
  • Work under intensive deadlines with frequent interruptions
  • Interact with managers, staff, customers, the public and others encountered in the course of work


Physical Demands

While performing the duties of this job, employees are regularly required to:

  • Sit, walk and stand
  • Talk or hear, both in person and by telephone
  • Use hands repetitively operate standard office equipment
  • Reach with hands and arms; and lift up to 25 pounds
  • Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus 


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