• Digital Marketing Coordinator

    Location US-CT-West Hartford
    # Positions
  • Position Description

    At a Glance


    Legrand has an opportunity for a Digital Marketing Coordinator to join our Digital Marketing Operations team in West Hartford, CT. The successful candidate will be responsible for the day-to-day execution of web, email and marketing automation activities across multiple Legrand business units. The candidate will need to keep up with the current evolution of online marketing technology, have strong analytical skills, and have a drive for improvement to the business. This individual will function in a complex, matrixed organization and will work with multiple managers. This person will also be willing to relocate for advancement opportunities.


    What Will You Do?

    • Support the various marketing and product teams across Legrand North America’s business units, prioritizing and managing the digital needs of multiple projects and campaigns.
    • Manage the day-to-day responsibilities of maintaining and updating multiple Legrand web properties and channels, ensuring a best-in-class experience for site users.
    • Collaborate with marketing teams and creative agencies to develop and execute digital product launches and email and web marketing campaigns in accordance with brand standards.
    • Manage reporting tools and oversee data analysis and conclusion/insight development.
    • Implement and optimize personalized, targeted marketing campaigns through our digital web, email and automation platforms.
    • Measure and optimize campaign performance to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.
    • Communicate technical messages to a non-technical audience.
    • Travel less than 10%.



    Basic Qualifications

    • Bachelor’s degree in Marketing, Business, Communications or Technology.

    Preferred Qualifications

    • 0-3 years in marketing, technology, or a related function.
    • Hands-on experience with key digital media disciplines/tools, such as: brand website management, social media marketing/community management, search engine optimization (SEO), user-generated content, and email marketing
    • Working knowledge of website analytics and website conversion metrics (CPM, CTR, CPC, CPL)
    • Strong analytical skills to effectively assess and communicate metrics and impact of digital initiatives
    • Passion for digital media and devices, considers him/herself an 'early adopter' of digital trends
    • Excellent communication and presentation skills
    • Strong time and project management skills with the ability to juggle multiple priorities
    • A self-starter, with the ability to thrive within a fast-paced, dynamic environment
    • Highly organized, with a keen attention to detail
    • Ability to work effectively across functional groups
    • Proficiency in MS Office programs (Outlook, Word, Excel, PowerPoint)
    • Experience with HTML/CSS, web programming, content management systems (CMS) such as WordPress, Wix, Drupal, Sitecore, etc.
    • Working knowledge of Photoshop, Dreamweaver, display advertising, search engine marketing (SEM), Google Analytics, Salesforce.com and/or Pardot
    • Experience with digital writing such as email copy, subject lines or web content


    Company Info

    About Legrand

    Every day, Legrand brings power, light and data to millions of spaces around the world. Legrand is a global, publicly-traded company listed on the Euronext (Legrand SA EPA: LR) with 36,000 employees worldwide, a market cap of $16B, revenue of more than $5 billion, with products sold in 180 countries. Legrand is listed on the Forbes Global 2000 as one of the world’s best employers.  Legrand’s CEO, Gilles Schnepp is one of Harvard Business Review’s best-performing CEOs in the world.  For more information, visit legrand.com.


    About Legrand North and Central America

    Legrand North and Central America (LNCA) employs over 5,000 associates in 60 locations, working in 6 product categories (Electrical Wiring Systems, Building Control Systems, AV, Data Communications, Power Distribution and Control, and Lighting).  LNCA offers comprehensive medical, dental and vision coverage.  LNCA also offers distinctive benefits like high employer 401K match, above-benchmark paid maternity leave, paid time off to volunteer, and an active women’s network.  LNCA is an employee-centered, growth company with tremendous opportunity.  For more information, visit legrand.us.



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