Product Marketing Manager

Location US-TX-Richardson
# Positions
Experience (Years)

Position Description

At a Glance


Legrand has an exciting opportunity for a Product Marketing Manager to join the Wattstopper Team in Richardson, TX. The successful candidate will be responsible for developing, driving and implementing the product line strategic plan for particular product lines. Develops this plan in conjunction with the appropriate stakeholders.



What Will You Do?



  1. Engage with the Marketing & Communications functions to coordinate product launch materials and activities such as marketing & advertising campaigns, training, product guides and brochures, sales programs, and web sites.
  2. Drive the product development phase of new product introductions in close collaboration with the Product Manager and engineering teams
  3. Understand our customers and what drives their purchasing decisions to develop product positioning that resonates with them to help our sales teams be successful.
  4. Understand market problems in order to guide new product requirements or enhancements to product lines by conducting market research supported by on-going visits to all channel stakeholders. Develop associated buyer/user personas.
  5. Understand the competitive landscape and how to position BCS’s offer to win.
  6. Define and help develop the distinctive competencies necessary to maintain a clear leadership position.
  7. Capable of developing the associated business/investment plans to gain senior management approval for fund in product line development.
  8. Cost and GM (Pricing) management in conjunction with the respective Product Manager and Sales Mgmt
  9. Performs other similar and related duties as required



Required Skills



  • Bachelors in Marketing, Business, or technical field preferred. MBA preferred.


  • Minimum 5 years experience in product management or related field. Experience with a company known for their channel and/or innovation capabilities a plus


  • Electrical distribution and OEM fixture channel experience a plus
  • Understand market and dynamics driving development.
  • Requires strong organizational and time management skills, close attention to detail and be able to effectively handle multiple priorities.
  • Must possess excellent project management skills, including demonstrated ability to develop and manage to a project plan, establish priorities, work to deadlines and control a number of projects at various stages of work.
  • Strong computer skills; proficient with word processing, spreadsheet, and presentation software.  Ability to use internet and web based resources efficiently and effectively.
  • Must have excellent verbal and written communications skills and be able to communicate effectively across all levels of the organization. Must be an effective listener, able to maintain focus extract necessary information and validate understanding of the information.
  • Demonstrated ability to understand customer’s needs and identify new ways to serve/satisfy customer.
  • Must be highly collaborative and able to work in a team based environment.  Promotes an environment that is encourages cohesiveness and fosters trust and open communication with team, peers and all business partners. Ability to influence senior staff.
  •  Must have solid business acumen and understanding of a variety of functional areas within the business. Must be proficient in negotiation and influencing skills.


Company Info

About Legrand

Every single day, Legrand brings power, light and data to millions of spaces around the world. Legrand is a global, publicly-traded company listed on the Euronext (Legrand SA EPA: LR) with 36,000 employees worldwide, a market cap of $16B, revenue of more than $5 billion, with products sold in 180 countries. Legrand is listed on the Forbes Global 2000 as one of the world’s best employers.  For more information, visit


About Legrand North and Central America

Legrand North and Central America (LNCA) employs over 5,000 associates in 60 locations, working in 6 product categories (Electrical Wiring Systems, Building Control Systems, AV, Data Communications, Power Distribution and Control, and Lighting).  LNCA offers comprehensive medical, dental and vision coverage. LNCA offers distinctive benefits like high employer 401K match, above-benchmark paid maternity leave, paid time off to volunteer, and an active women’s network.  LNCA is an employee-centered, growth company with tremendous opportunity.  For more information, visit


About Legrand’s Building Control Systems Division

Legrand’s Building Control Systems (BCS) division includes the Wattstopper and Solarfective product lines.  Wattstopper offers the most comprehensive line of simple, scalable and flexible energy efficient lighting controls and solutions for commercial and residential applications. These products, programs, and services have been helping customers save energy, meet green initiatives and comply with energy codes for more than 30 years.  Solarfective gives Legrand customers the most energy efficient, easy-to-use advanced shading and lighting control solutions. For more information, visit


Equal Opportunity Employer



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