Sr. Marketing Communications Specialist

At a Glance

Legrand has an exciting opportunity for a Sr. Marketing Communication Specialist to join the Data, Power & Control Team in Canonsburg, PA. The Sr. Marketing Communication Specialist will identify, plan, and manage various projects within the marketing department. These projects include but are not limited to product launches, marketing campaigns, trade shows, and website updates. Project management responsibilities include the coordination and completion of projects on time, within budget, within scope, and with cross-functional teams.

Main Job Duties:

• Develop and execute 360 marketing communication campaigns including public relations, digital marketing, trade show events, digital events, social media, and media online.
• Asset creation: Create content of promotional material/marketing materials aligned to brand guideline. Manages inventory levels and coordinates the production and/or reprinting of print collateral and promotional items as needed.
• Social media: Coordinate topics with product marketing and write content that helps to promote and launch campaigns
• Event: execute the overall event plan related to campaigns and launches to achieve strategy and adapt into digital event; webinar.
• Digital marketing: plan and program email marketing campaigns via Marketo.
• Public Relations: Plan thought leadership campaigns with PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns.
• Manages monthly expenses and tracks utilization of budget.
• Website: Manage and update website content for relevant marketing area
• Works with Marketing Operations to track, benchmark, and analyze campaigns and provide recommendations for optimization based on past performance and future goals.
• Bring new ideas to campaign program and other initiatives to support various business unit initiatives.
• Track results: ROI of all marketing campaigns
• Performs other similar and related duties as required

Education: Minimum, bachelor's Degree in Communications or Marketing

Experience: Bachelor’s degree Proven work experience as a Marketing Communications Specialist for at least 5 years overseeing projects from ideation to delivery and launch.

Tools:  Use of Microsoft Office suite, Powerpoint, Excel, Word, and Outlook. Marketo platform.

• Proven work experience as a Marketing Communications Specialist for at least 5 years
• Familiarity with the B2B industry, preferably working with products
• Experience with marketing campaigns and execution
• Excellent interpersonal skills required to interact with Marketing Directors, Divisional Marcom Managers, outside suppliers
• Must be highly collaborative and able to work in a team-based environment
• Excellent verbal and written communication skills
• Able to work calmly under pressure, evaluate situations, identify options, and implement effective solutions quickly and efficiently.
• Must have a strong understanding of Marketing Automation. Marketo experience is preferred.
• The Project Management Specialist is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, and integrity, and exercise confidentiality.
• Must be highly collaborative and able to work in a team-based environment.
• 15% travel may be required.

About Legrand

Representing more than 150 years of innovation, Legrand is the global specialist in electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work and meet with electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. Every day, over 39,000 Legrand employees work hard to enhance the buildings of tomorrow. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR) with revenue of €7 billion, and products sold in 180 countries. For more information, visit www.legrandgroup.com/en

About Legrand North and Central America

Legrand North and Central America (LNCA) employs over 6,500 associates in 50 locations, working across six divisions/sector: Audio Visual, Building Controls Systems, Data Power and Controls, Electrical Wiring Systems, and Lighting.  We hold a leading position in every North American market we serve and focus on exceeding our customers’ needs within the commercial, residential, and industrial industries. LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network.  LNCA is an employee-centered, growing company with tremendous opportunity.  For more information, visit legrand.us

About Legrand’s Data Center Power and Control Division

The industry-leading brands of Approved Networks, Ortronics, Raritan, Server Technology, and Starline empower Legrand’s Data, Power & Control to produce innovative solutions for data centers, building networks, and facility infrastructures. Our division designs, manufactures, and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development. 

http://www.legrand.us

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Equal Opportunity Employer

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