Product Marketing Specialist

At a Glance

Legrand has an exciting opportunity for a Product Marketing Specialist to join the Data, Power and Control Team in New London, CT.

The Product Marketing Specialist serves a critical role in the launches, promotional programs, and communication of Legrand products and associated technology. This position develops, executes, tracks, and measures the effectiveness of product launches and marketing programs. Additionally, this position is responsible for the project management of key strategic initiatives for brand management and support of data governance.

Main Responsibilities:

• Communicate product and technical information clearly and concisely through a variety of mediums to intended audience
• Collaborate cross-functionally with Product Management, Engineering, Creative Services, Campaign Marketing, Channel Marketing, and Sales teams to deliver collateral, context, and support materials to drive successful product launches
• Research and provide thought leadership to create technical marketing collateral that drives consumers to our brand and product.
• Update and maintain product information on the web, including adding new collateral, copy, and images. Also creating new landing pages and driving toward excellent UX.
• Create high impact useful tools to aid internal and external sales teams.
• Facilitate effective communication between internal teams to ensure alignment on product and marketing strategies
• Represent the organization in customer-facing calls and events as needed
• Undertake additional assignments or projects as directed by management

Education: Bachelor's degree from four-year College or University with emphasis in Marketing, Business, or related field

Experience: 2-4 years in product marketing application/lifestyle marketing or related experience; Experience in data or telecommunications marketing a plus

Skills/Knowledge/Abilities:

• Computer proficient with knowledge of Microsoft Office products (Word/ Excel/ Outlook /PowerPoint, Visio)
• Effective oral and written communication skills with the ability to provide information across multiple groups in the company including, Engineering, Marketing, and Support.
• Strong organizational, research, and planning skills
• Ability to work independently and in dynamic team environment
• Strong presentation and interpersonal skills
• Concerned with quality deliverables

Salary Range: $75k - $85k

Benefits Overview:  LNCA offers comprehensive medical, dental and vision coverage. LNCA offers distinctive benefits like high employer 401K match, above-benchmark paid maternity leave, paid time off to volunteer, and an active women’s network. LNCA is an employee-centered, growth company with tremendous opportunity.

About Legrand

Representing more than 150 years of innovation, Legrand is the global specialist in electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work and meet with electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. Every day, over 39,000 Legrand employees work hard to enhance the buildings of tomorrow. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR) with revenue of €7 billion, and products sold in 180 countries. For more information, visit www.legrandgroup.com/en

About Legrand North and Central America

Legrand North and Central America (LNCA) employs over 6,500 associates in 50 locations, working across six divisions/sector: Audio Visual, Building Controls Systems, Data Power and Controls, Electrical Wiring Systems, and Lighting.  We hold a leading position in every North American market we serve and focus on exceeding our customers’ needs within the commercial, residential, and industrial industries. LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network.  LNCA is an employee-centered, growing company with tremendous opportunity.  For more information, visit legrand.us

About Legrand’s Data Center Power and Control Division

The industry-leading brands of Approved Networks, Ortronics, Raritan, Server Technology, and Starline empower Legrand’s Data, Power & Control to produce innovative solutions for data centers, building networks, and facility infrastructures. Our division designs, manufactures, and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development. 

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Equal Opportunity Employer