Channel Marketing Manager

At a Glance

Legrand has an exciting opportunity for a Channel Marketing Manager to join the Audio Video Division in Minnetonka, MN. The Channel Marketing Manager is responsible for leading the integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts. This role will directly oversee our Channel Marketing Account Managers, providing strategic guidance, elevating execution, and driving marketing effectiveness. This individual will serve as the strategic point of contact between sales, product, and marketing, ensuring our team is aligned, efficient, and focused on increasing partner engagement, program ROI, and demand generation.

What Will You Do?

Channel Strategy & Growth (25%)

• Lead the development and execution of integrated marketing strategies for key partner and reseller accounts.
• Use customer journey insights to align marketing with sales objectives and revenue goals.
• Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths.

Team Leadership & Enablement (25%)

• Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution.
• Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.
• Foster a collaborative, feedback-driven team culture.

Cross-Functional Collaboration (20%)

• Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.

• Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.

• Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.

Program & Process Ownership (15%)

• Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.
• Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.
• Recommend and implement systems that improve marketing operations across the channel ecosystem.

Sales Enablement & Campaign Development (15%)

• Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners.
• Ensure that events and content align with broader campaign themes and customer needs.
• Leverage digital marketing platforms to amplify reach and impact.

Required Skills

Minimum Education and Experience Required:

• BA in Marketing, Communications or related field with 3-5 years’ experience in channel marketing, product marketing and/or brand and content marketing; or combination of relevant education and experience.
• 3-5 years of management experience.

Essential Knowledge, Skills and Abilities Required:

• Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement.
• Natural leader who can coach a team and bring clarity to complex projects.
• Cross-functional collaborator who thrives in a fast-paced environment with many moving parts.
• Strong creative marketing skills- Ability to take initiative, develop and seek out creative and innovative ideas.
• Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
• Excellent verbal, written & presentation communication skills.
• Strong listening skills with the ability to translate concepts into deliverables.
• Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
• Ability to translate trends, tools and intel into actionable marketing recommendations.
• Attention to detail.
• AV industry or IT experience and basic understanding of core channels.
• Must be available for extended, varied work hours based on business need.

Preferred Qualifications:

• Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models.
• Strong analytical skills – ability to pull insights from campaign performance data to drive decisions.
• Strong communication, presentation, and relationship-building skills.
• Proven ability to think strategically while managing tactical execution.
• Comfortable leading meetings with Sales Leadership and customers.
• Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals.
• Experience using marketing automation tools, Salesforce, or project management platforms.
• Has effectively implemented AI tools to improve customer engagement.
• Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company.

Working Conditins/Physical Demands:

• While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard.
• General office environment.
• May require occasional ground travel to other company facilities within local metropolitan area.
• Long-distance or air travel as needed to represent the company at shows, events, and business reviews– not to exceed 30% travel.

Salary Range: $110,000-$120,000/annually

About Legrand

Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information, visit www.legrandgroup.com/en

About Legrand North and Central America

Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us 

About Legrand’s Audio Video (AV) Division

http://www.legrand.us

http://www.youtube.com/legrandna

http://www.linkedin.com/company/44580

http://twitter.com/legrandNA

Equal Opportunity Employer