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Job Locations US-PA-Canonsburg
Posted Date 3 days ago(4/22/2024 6:14 PM)
At a Glance Legrand has an exciting opportunity for a Marketing Content Manager to join the Data Center Power & Control Division in Canonsburg, PA. This leading member of the marketing team is an expert at creating interesting, high-quality content that attracts new business and supports the needs of existing customers and partners. The Marketing Content Manager is able to quickly digest information and identify the key points to be leveraged to successfully drive demand generation and other efforts. The Marketing Content Manager will play a pivotal role in crafting compelling content and managing the content strategy for the brands of Legrand’s Data Center Division. The role provides day-to-day guidance and support to the content team, exercising authority and accountability to creatively problem-solve issues and continually monitor and assess the performance of content placed in the market. The ideal person for this role is excited and knowledgeable about the ever-changing tech industry. This position reports to the Director of Marketing. What Will You Do?- Responsible for developing a content strategy and PR strategy for the division including planning, creation, and distribution of content.- Develops technical and engaging content for various platforms, including website, whitepapers, e-mail, social media, technical blog posts, and datasheets.- Supports frequent product launches with the creation of innovative campaigns – includes brainstorming, user experience, messaging strategies for new products, campaign themes, and the development of all written content. - Responsible for the development of web content with a focus on SEO and conversions.- Works with Product and Marketing Managers to determine SEO keywords for content optimization.- Analyzes and anticipates the interests of a targeted audience.- Establish KPIs and goals, oversee content testing, track, analyze, and report on results, and continuously optimize to ensure content strategy meets objectives. - Creates and tailors copy for the different stages of the buying cycle to optimize conversions.- Serve as the bridge between technical teams and the marketing department, conveying complex technical information in a manner that resonates with our target audience.- Manages an outside public relations agency on the development of press releases, media briefings, and external public relations activities. Develop and cultivate strong relationships with trade media.- Collaborates with the product teams to develop topics and content for speaking opportunities across industry events and media.- Stays up to date with industry trends and news to become an authority on the subjects for which you are creating content.- Performs other duties as required.
Job ID
8560
Job Locations US-NY-Farmingdale | US
Posted Date 1 month ago(3/18/2024 5:34 PM)
At a Glance Legrand has an exciting opportunity for a Product Marketing Manager to join the Data Center Power & Control Team. The Product Marketing Manager will be jointly responsible for marketing-related activities of our product lines: market analysis, competitive research, positioning, generation of content (ads, brochures, etc.), sales support and training, promotional activities, and product launch campaigns. This is a REMOTE position What Will You Do?- Support product marketing and product launch activities- Establish, enhance, or distinguish product placement within the competitive arena- Develop business plans and product positioning in the marketplace including pricing strategies, product specifications, catalogs, data sheets, training aids, web presence, and promotional events- Coordinates product introduction and market exploitation with Marketing and Sales organizations to ensure maximum penetration- Defines promotional activities and expands product awareness through internal evangelization and externally through publicizing the product through the press, and corporate marketing campaigns- Provides continuing product surveillance and collects customer requirements to feedback to the Product Management team for the development of Product Requirements Documents- Assess technology and impact on the roadmap to drive value-focused innovation and technical leadership in the market- Identify market opportunities based on the competitive landscape- Translates product features and benefits into crisp, fact-based, and compelling value propositions, and marketing messages which can be leveraged by PR, sales, industry analysts, etc.- Occasional exposure to manufacturing areas that require personal protective equipment such as safety glasses and hearing protection- Other duties as assigned
Job ID
8496
Job Locations US-WI-Kenosha
Posted Date 1 month ago(3/20/2024 9:28 AM)
At a Glance Legrand has an exciting opportunity for a Marketing Intern to join the Kenall Team in Kenosha, WI.  This paid internship will last approximately 10 weeks (approximate dates 6/5/2024 - 8/11/2024). Kenall Manufacturing is the industry leader in commercial lighting solutions for demanding environments, and we're looking for a passionate and driven Marketing Intern to support the Director of Marketing. We believe that marketing can and should be sales’ greatest asset. If you're intrinsically creative, curious, adaptable, and a self-starter, you will find Kenall a good fit. We’re looking for someone with insane time management skills, an uncanny ability to stay ahead of the game, and a good sense of humor — as we have a team that allows us to wear many different hats and make meaningful contributions to our growing organization. Primary job duties: Activities include, but are not limited to …· Supporting event management logistics (material shipping, registrations, rentals, bookings, etc.)· Supporting and monitoring digital promotional efforts· Supporting the development and execution of outbound email campaigns· Assist with the execution and management of the company’s social media platforms, collaborating on and adjusting outreach tactics as needed· Developing tools and methods for collecting data and measuring customer satisfaction (surveys, opinion polls, or questionnaires)· Collecting and analyzing data to identify competitive activity and market trends· Researching marketing strategies and proposing relevant adjustments to current strategies· Creating graphic representations of data and translating complex research into easily digestible content for stakeholders· Preparing or editing pitch decks, proposals, and presentations based on company needs
Job ID
8485
Job Locations US
Posted Date 2 months ago(2/27/2024 2:37 PM)
At a Glance Legrand has an exciting opportunity for a Graphic Designer to join the Building Control Systems Wattstopper Team. This is a remote position. In this role you will be responsible for creating layouts and designs to follow brand standards and be presented in a variety of visual communication media. What Will You Do?- Design visual content for a variety of print and digital collateral including but not limited to brochures, flyers, technical sell sheets, email images, website assets, and social graphics.- Create motion graphics for internal & external videos, social and web.- Create presentation materials for internal and external customers, including PowerPoint presentations.- Follow brand guidelines and ensure all design outputs are aligned with the company's brand standards & contribute a fresh perspective and offer options for achieving given objectives within guidelines.- Manipulate lifestyle and product photography to define presentation of material.- Develop tradeshow booth graphic concepts and layout of products providing artwork to vendor as required. Promotional merchandising displays and materials for distributors and tradeshows. Create print ready files for large format graphics and promotional materials.- Manage and maintain library of digital image assets and finished marketing materials ensuring materials are up to date on our DAM for internal and external customers.- Support digital team with web page design concepts, lifestyle graphics, and product images. Assist in planning future website improvements.- Involved in photoshoots for product launches and campaigns by helping to provide creative design ideas, b-roll on for videos, help direct photography and bring fresh ideas on content delivery.- Assist with video development with set ideas & shot refinement as needed. Perform other similar and related duties as required.- Other duties as assigned.
Job ID
8432
Job Locations US-TX-Richardson
Posted Date 2 months ago(2/16/2024 3:32 PM)
At a Glance Legrand has an exciting opportunity for a Product Manager II to join the Building Control Systems Wattstopper Team in Richardson, TX. The Product Manager will play a key support role in the process of releasing new products to the production and sales departments. Other responsibilities include generating product requirements, reviewing customer specifications, generating materials for product introductions and technical support for customers and partners. What Will You Do?- Participate in overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products.- Coordinate technical product development, estimates of potential profits, and release to production.- Manage day-to-day progress of new product development, act as Product Owner within team.- Create and update Product Data Sheets.- Create and update part numbers in Customer Relations Management database.- Provide technical expertise and training to other departments in support of product development.- Conduct marketing analysis to develop product definitions.- Collaborate with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.- Manage release process, release notes, partner training, staff training in support of product development.- Work with Field Team to ensure field issues are prioritized appropriately.- Competitor benchmarking.- Assist with market research and identify/track market trends in Company's industry.- Perform other duties as assigned.
Job ID
8416
Job Locations US-PA-Canonsburg
Posted Date 2 months ago(2/23/2024 10:43 AM)
At a Glance Legrand has an exciting opportunity for a Sr. Marketing Communication Specialist to join the Data, Power & Control Team in Canonsburg, PA. The Sr. Marketing Communication Specialist will identify, plan, and manage various projects within the marketing department. These projects include but are not limited to product launches, marketing campaigns, trade shows, and website updates. Project management responsibilities include the coordination and completion of projects on time, within budget, within scope, and with cross-functional teams.  Main Job Duties:- Develop and execute 360 marketing communication campaigns including public relations, digital marketing, trade show events, digital events, social media, and media online.- Asset creation: Create content of promotional material/marketing materials aligned to brand guideline. Manages inventory levels and coordinates the production and/or reprinting of print collateral and promotional items as needed.- Social media: Coordinate topics with product marketing and write content that helps to promote and launch campaigns- Event: execute the overall event plan related to campaigns and launches to achieve strategy and adapt into digital event; webinar.- Digital marketing: plan and program email marketing campaigns via Marketo.- Public Relations: Plan thought leadership campaigns with PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns.- Manages monthly expenses and tracks utilization of budget.- Website: Manage and update website content for relevant marketing area- Works with Marketing Operations to track, benchmark, and analyze campaigns and provide recommendations for optimization based on past performance and future goals.- Bring new ideas to campaign program and other initiatives to support various business unit initiatives.- Track results: ROI of all marketing campaigns- Performs other similar and related duties as required
Job ID
8272
Job Locations US | US-CA-Carlsbad
Posted Date 1 week ago(4/15/2024 10:07 AM)
At a Glance Legrand has an exciting opportunity for a Sr. Product Marketing Manager to join the BCS Team, remotely. The successful candidate will be responsible for developing, driving and implementing the product line strategic plan for particular product lines. Develops this plan in conjunction with the appropriate stakeholders. MAIN JOB DUTIES:- Engage with the product management, sales, and services functions to coordinate product launch materials and activities such as marketing & advertising campaigns, training, product guides and brochures, sales programs, and web sites.- Drive the product development phase of new product introductions in close collaboration with the Product Manager and engineering teams.- Understand our customers and what drives their purchasing decisions to develop product positioning that resonates with them to help our sales teams be successful.- Understand market problems in order to guide new product requirements or enhancements to product lines by conducting market research supported by on-going visits to all channel stakeholders. Develop associated buyer/user personas.- Understand the competitive landscape and how to position BCS’s offer to win.- Define and help develop the distinctive competencies necessary to maintain a clear leadership position.- Capable of developing the associated business/investment plans to gain senior management approval for fund in product line development.- Cost and GM (Pricing) management in conjunction with the respective Product Manager and Sales Mgmt- Performs other similar and related duties as required
Job ID
8153